The Peter Lang Group comprises five publishers in the United States, the United Kingdom, Germany, Switzerland and Belgium. It publishes about 1,700 new titles a year, of which about 10 per cent is in French. Thanks to the agreement with Hachette, Peter Lang significantly strengthens its global presence in French-speaking markets and ensures international distribution for its growing portfolio of French securities. While amateur/professional authors are targeted as early takers of companies such as Infinity Publishing and Trafford Publishing, attempts are being made to make POD a mass market. A class of companies such as Lulu, Picaboo, Blurb, Peecho and QOOP have chosen to be "author-agnostics" and are trying to serve a vast mass market of ordinary citizens who might want to express, record and print copies of memory and personal writings (books, travel reports, wedding books, wedding books, baby books, reports on family reunions, etc.). Instead of reframed the classic format of the book (at least 100 pages, mostly text, complex copyright and royalty rules), these companies are trying to mass market POD by creating programs to produce a different set of texts and images in the form of finished books. The management of copyrights and royalties is often less important for this market, because the books themselves have a small clientele (for example. B, family and friends). S: If the press is respected, it is doubtful that the press pressure policy will be negative for the author. Also, unless a press has advertised as a POD operation and depends on its methods of executing orders, those of the reader community may not even know if the book is actually a pod title. My question is, how can this be a non-exclusive contract, when it has this printing and distribution condition? Print on demand can be used to reduce the risk, with respect to "surge" publications, which are expected to have a high turnover, but a short sales time (for example. B, biographies of small celebrities or event tie-ins): these publications represent good profitability, but also a significant risk, as there is a risk of inadvertently printing far more copies than is needed, and the costs associated with maintaining excess inventory or updating.